For PR and comms professionals
Pick a workflow and answer a few questions. It builds the campaign or the new business proposal with you, step by step, in your client's voice.
7 days free. No card needed. Cancel anytime.
Choose a workflow
Communications Campaign
4 steps
Finished pitch · Media relations
Harbor Coffee opens a second shop in Collingwood on 25 November
Hi Alex, Harbor Coffee, a Fitzroy coffee roastery with 22 cafés on its wholesale waiting list, opens its second shop at 88 Peel Street, Collingwood, on Wednesday 25 November.
Writing Review
Ready to send
A sample workflow: the Collingwood shop opening, a Harbor Coffee campaign.
Use it when one brief has to become a whole campaign.
You get: A campaign brief and a strategy with key messages and story angles, then a plan for each channel you choose.
Use it when you are promoting an event.
You get: A media strategy, a ready-to-send media invitation, speaker profiles and a PR run sheet.
Use it when the month starts and you need a plan.
You get: Ranked priorities, a week-by-week content and pitch calendar, news angles with journalists to target, and measurement goals.
Use it when you take on a new client.
You get: A messaging document, a boilerplate and spokesperson bio, a first PR strategy, and a map of the first pitch windows.
Use it when you are pitching to win a client.
You get: A prospect assessment, your positioning for them, a strategy outline, and pitch talking points with a follow-up plan.
Use it when creators will carry part of a campaign.
You get: A creator strategy with real suggestions, a vetting checklist, an outreach message and a creator brief.
Use it when the brand is one person.
You get: A positioning statement, a LinkedIn content plan, podcast suggestions with a guest pitch, and a drafted opinion piece.
Use it when you have a strong case and an entry to write.
You get: A summary of what judges look for, your story and achievements set against it, a draft entry, and an edit for judges.
Use it when an issue is unfolding.
You get: A quick assessment, short and fuller holding statements, spokesperson questions with answers, and a media response plan.
Set up each client once with a voice sample, a boilerplate, key messages and spokespeople. Every workflow and tool starts from them.
Harbor Coffee
Profile complete
Spokesperson
Maya Patel, Founder
"We roast small and buy direct."
Writing Review
Scores each pitch and release the way a busy editor would, and lists what to fix before you send it.
Before
Meadowlark, a world-leading, groundbreaking skincare brand, today unveils its game-changing, revolutionary new serum. "We are thrilled to announce a product that will transform the industry," said the founder.
Media ready
35
Not ready
What it finds
After
Meadowlark launches Clear Dose, a fragrance-free vitamin C serum for sensitive skin
MELBOURNE, 3 March: Melbourne skincare brand Meadowlark today launched Clear Dose, a fragrance-free vitamin C serum made for people whose skin reacts to most vitamin C products. It is available from today at meadowlarkskin.com.au for $64 for a 30 ml bottle, and the first run is 2,000 bottles.
Clear Dose contains 10 per cent ascorbic acid and 2 per cent niacinamide at a pH of 3.8, higher than the pH of 2.5 to 3.0 typical of vitamin C serums. A higher pH is gentler on skin. The formula also keeps the vitamin C stable for six months once opened. It contains no fragrance or alcohol.
In a four-week trial run by Hartwell Dermatology Research in Melbourne, 60 volunteers who described their skin as sensitive used Clear Dose every morning. At the end of week four, 49 of the 60 (82 per cent) said they had no stinging or redness. A dermatologist who examined every volunteer at weeks two and four saw no visible increase in redness or irritation in any of them. Meadowlark funded the trial, which ran from October to November last year. Independent dermatologist Dr Anna Reid, who works outside Meadowlark, reviewed the results, which have not been peer reviewed, and the full summary is published at meadowlarkskin.com.au/trial.
"I wanted a vitamin C serum I could use every morning without it stinging, so we spent two years reformulating at a gentler pH," said Priya Nair, Meadowlark's founder and chief formulator. "Clear Dose is the result, and the trial shows it works for people who gave up on vitamin C."
Clear Dose is made in Melbourne in batches of 500 bottles, so the first run of 2,000 bottles is four batches. A second run of 2,000 is planned for June, and people can join the waitlist at meadowlarkskin.com.au/waitlist to be told when it opens. Meadowlark sells six products and has sold 14,000 units since it launched in 2021.
About Meadowlark: Meadowlark is a Melbourne skincare brand founded by Priya Nair in 2021. It makes fragrance-free products for sensitive skin and sells directly from meadowlarkskin.com.au.
Media contact: Sam Lee, sam@meadowlarkskin.com.au, 03 5550 0142. Images and the trial summary are available on request.
Media ready
86
Ready to send
What changed
A sample release for a fictional brand. Both scores come from real Writing Review runs.
Try Writing ReviewEach workflow's plan becomes a checklist in your campaign. Give any action, or any single outlet, an owner, and mark the result for each one.
See team featuresRunning in Thursday's issue
Every plan includes every tool and workflow. 7 days free, no card needed.
$49 USD a month
2 clients, every tool and workflow
$89 USD a month
Up to 7 clients, every tool and workflow
$199 USD a month
Unlimited clients, every tool and workflow
7 days free. No card needed. Cancel anytime.
Built by a PR professional with 17 years in the industry.